INITIATIVES / ENVIRONMENT
100% Recycled
Typhoo Tea signed the Courtauld Commitment and is closely working with WRAP to deliver targets on minimising waste. Following this, Moreton UK, the Typhoo production site in Merseyside, has made big advances in minimising waste and maximising recycling.
Our IT Goes Green
The pursuit of sustainability in the IT operations of our Group led the company to undertake Project Shakti, a few years ago. The Group's Central Data Centre that hosts as many as 40 individual servers has changed the way it operates.
The Green Certificate
Nine of our tea estates got the Rainforest Alliance Certification which offers plantations and farms a way to distinguish their products as being environmentally sustainable, socially responsible and economically viable.
Supply-side Clampdown on Waste Generation
Typhoo Tea achieved a 20 % reduction of factory waste in 2011 as compared to 2009. We are working with WRAP to streamline our packaging, aiming at a 50% waste reduction by 2020.
Rain Water Harvesting Trainings
Environmentalist, Dr Dipayan Dey and a Times of India´s ´Lead India´ campaign finalist, conducted a workshop In association with Apeejay Group. Apeejay Group plans to take up Rainwater Harvesting in phases in our tea plantations with a current project in the Ghoirali Tea Estate.
Earth Hour and More
While we began participating in the Earth Hour promoted by WWF in 2008, it was in 2010, when the initiative still hadn´t gained momentum in India that we decided to do something big across all our group companies.
Towards A Billion Trees
Taken up as part of our Individual Social Responsibility initiative, our Group employees showed their commitment to the environment by joining the United Nations Environment Programme, the mainstay of which was the Billion Trees Campaign.
Green Advocacy
In 2010, while Group employees were funding the planting of trees in Orissa, members of our Group Ethics Ombudsman and Board of Directors were conducting the Group´s policy of Individual Social responsibility in the truest manner.
Art With A Cause
Apeejay supported an initiative called ARTIGER which aimed at saving the dwindling population of tigers through art in order to raise consciousness and funds. 58 artists worked pro bono and created 59 life-size works of the Royal Bengal Tigers, done on fibre glass.
Green Product Packaging
Typhoo has always done its bit to spearhead initiatives that can make a big difference to the world and recently they launched Typhoo Eco–refill packs with 92 % less packaging compared to our standard 40s carton.
A Hundred Pairs of Green Hands
Apeejay Tea group came up with the idea of 100 people working together to Support the Environment. This was in response to a call sent out by the Centenary Celebrations Committee to create projects where 100 people would work together on just one idea. .
Rainwater Harvesting for Our Estates
In 2010, Apeejay Tea invited UN Solutions Exchange for Water, New Delhi, who along with AFPRO Task Force, Guwahati conducted the feasibility of taking up Rainwater Harvesting in our Tea Estates.
Ethical Practices in Tea
Typhoo´s Greenprint for Good´ encompasses suppliers, customers, our local community and most importantly our employees. While many new initiatives have been taken under this plan, we are passionate about trading ethically and this can be highlighted by the ethical tea sourcing procedure launched by Typhoo .
Zero Tea Waste
Due to initiatives and practices that we have put in place, Typhoo Tea has achieved the status of ‘zero tea waste’ in 2011. All the tea waste is utilized as animal feed by Sugarich, even as we take initiatives to minimise tea waste.
Nurturing Entrepreneurship
Apeejay Tea Group´s Budlabata and Khobong Tea Estates achieved the prestigious Fairtrade Certification, awarded by the Fairtrade Labelling Organization (FLO), Germany. The Award money was utilised to start a nylon-bag stitching unit as it would improve the entrepreneurial skills of the educated youth.
Compostable Tea Bags
Tea is 100 % compostable and in Typhoo tea we use Ahlstrom’s infusion heat sealed tea bags that is 81 % biodegradable in 60 days. This makes our tea bags 98% compostable.
Up-cycling Factory Shoes
Typhoo works closely with NISP for 100 % recycling at the factory. This helped us get in touch with FRC Group (Furniture Resource Centre), a NISP-identified charity.
Reducing Carbon Emissions
In 2010 Typhoo´s sustainability plan saw us review the environmental impact of our supply chain and we began to switch the port of entry of our tea imports. Also, as part of its 3-year plan to cut CO2 emissions, a unique supply chain partnership was created.
Environmental Awareness for the Underprivileged
2010, New Light held its Annual Carnival, dedicated to its collaboration with the Apeejay Trust. The focus was on sensitising the economically backward families of Kalighat to Environmental disasters, especially man’s role in them.
Our Sustainable Hotel
The Park, Hyderabad is India´s first LEED GOLD certified green hotel for its performance in energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality as well as stewardship of resources and sensitivity to their impacts.