Apeejay Tea Group came up with the idea of 100 people working together across Tea Estates that span the length and breadth of Assam for one cause – Support for the Environment. This was in response to a call sent out by the Centenary Celebrations Committee, across business verticals, to create projects where 100 people would work together on just one idea. 10,000 indigenous saplings were planted across our plantations in Assam in the course of this drive in 2010. These trees will not only help increase the green cover but also attract various bird species and highlight the essence that protection of the Environment was in the hands of each citizen, ie his or her Individual Social Responsibility ™.