Taken up as part of our Individual Social Responsibility™ initiative, our employees showed their commitment to the environment by joining the United Nations Environment Programme (UNEP), "A Billion Trees Campaign". We entered this campaign in partnership with Grow Trees with a target to urge every employee to plant at least one tree.

A high impact awareness campaign to garner support from within the organization was rolled out. We designed a special tree, which was 4 feet high and we took this on a tour to all city offices, including our retail, commercial and hospitality establishments across the country barring where Apeejay Tea Group employees work closely with land and the Managing Director considers himself as a ´maali´ (a gardener). Clipped onto this tree was a list that had every employee’s name and it changed with the city the tree had reached. On this list, employees had to pledge at least a minimum of Rs.50 deduction from their salary, the cost of a single sapling. The campaign was very successful and we ended up planting a total of 7000 trees in the course of just one month in the targetted area – periphery of Satkosia Gorge Wildlife Sanctuary in Odisha.