Apeejay Surrendra Group believes that WWF´s Earth Hour initiative coaxes positive individual action that transforms itself into a collective initiative that then has the potential of becoming part of the solution to the growing crisis of climate change. This is in sync with Apeejay´s policy of Individual Social Responsibility™ as well as our policy of proactively engaging in Sustainable Development.

While we began participating in the Earth Hour promoted by WWF in 2008, it was in 2010, when the initiative still hadn´t gained momentum in India that we decided to do something big across all our group companies.

On March 31, during the 2010 Earth Hour, all our commercial properties completely ´switched off´ power consumption and our employees carried out shutdowns in their homes, too.

Since then, we´ve put into practice several such initiatives where the entire group – from our hotels to our schools and bookstores to 50,000 acres of tea estates – come together in acts of collective energy saving. Some of these Group acts are ´Unplugged´ and ´No Print Day.´ These practices have helped in creating a company culture of environmental sensitivity and by making our commercial, retail and hotel properties stand in complete darkness in their city centre locations, we believe we have made a visible and tangible public statement that will encourage others to emulate our practice.