In 2010, while Group employees were funding the planting of trees in Odisha under the UNEP´s "A Billion Trees Campaign", our Group Ethics Ombudsman and Group General Management Committee member was conducting the Group´s policy of Individual Social Responsibility™ in the truest manner. S. Parthasarthy, as an environment conscious being was concerned about a tree being cut in his locality in Chennai. As a responsible citizen, he approached the Corporation to make amends for the tree that was cut down for no valid reason.

S. Parthasarthy, Group Ethics Ombudsman, drew attention to a policy which states that two trees needed to be planted when one is uprooted.

His advocacy lead to a relentless exchange of correspondence with the Corporation, but his complaints, even after being escalated to the Commissioner, remained unnoticed for months. However, the ´indifference´ did not deter him from keeping up the fight and the saga carried on for eight long months, after which the Corporation finally planted 2 trees. We have taken great pride in his initiative and ensured his triumph reached and inspired Apeejay People to do the same in their localities.