Across the globe, there are several initiatives aimed at saving the dwindling population of tigers, but there perhaps are none that have explored the domain of art to raise consciousness and funds. We supported an initiative called Artiger which did just that. 58 artists worked pro bono and created life–size works of the Royal Bengal Tiger. Each work was done in the artist´s signature style. The Park New Delhi adopted a fibre glass Tiger installation in the first week of January 2011 and kept it in the lobby area to create awareness amongst house guests and walk in customers. The other works were displayed in public spaces all over New Delhi, for 3 months and then adopted by others.

Aparajita Jain, Andita Baig and Swapan Seth crafted the Artiger campaign and in doing so aggregated some of India´s finest artists inspiring them to create this unique Tiger trail. We were delighted to support and bring attention to the cause of saving the majestic Royal Bengal Tiger.