Goonj, a voluntary organisation, is one of the first organizations in the world to take up ´Clothing´ as a development subject. For the last ten years, the NGO has been channelising urban India´s underutilized material like garments, school material, stationery and household linen to far-flung villages of India. The organisation calls it the journey of resources from being the owner´s pride to becoming the receiver´s dignity.

Apeejay Surrendra Group and all our employees across cities and businesses partnered with Goonj in their Vastra-Samman campaign, a pan–India campaign to raise awareness and collect one crore units of material for disadvantaged women. We are glad that we had the opportunity to contribute to this initiative –the largest material collection drive, and having learnt from Goonj, have been conducting smaller and more localized collections and distributions ourselves during the Centennial.