In Assam, we have 17 plantations spread across 50,000 acres that form the Apeejay Tea Group. To nurture a feeling of togetherness, we organized a Football Tournament in our Assam Plantations between March and April 2010 which required a large scale logistics planning as the plantations are not in the same region in Assam but in three different ones! The festive atmosphere extended to the cultural events that followed the matches, the highlight of these being a Jhumur dance competition. The Football Cup came to a grand close with the Finals, which were played at the Napuk Tea Estate. A prize distribution ceremony and fireworks marked the close of the event.

The final day drew 3,500–people, our employees and those of neighbouring Estates and gave the players something to look forward to since well–known selector; Mr. Jamshid Nassiri was present to select promising players for onward coaching.