We believe that maternal health is the bedrock upon which India´s future is founded and therefore, we support many initiatives that work towards improving maternal health and nutrition.

We launched a mother and child health programme in our largest Tea Estate, Talup, in 2006, in coordination with the Government of Assam´s Health Department.

In 2008, we enthusiastically supported the launch of the Janani Suraksha Yojana, a protection plan for mothers, promoting institutional deliveries. In 2009, with the Health Department of Assam and the intervention of social health activists (ASHAs) we supported prenatal checkups for pregnant women and vaccination for children, a programme that was extended to all the hospitals of our 17 tea gardens. As a result of all these initiatives, there was a marked improvement in maternal and child health and we continue to make a sustained effort in this area.

In 2010, in an attempt to prevent anaemia, we began distributing Folic acid and vitamin A and D capsules to the women, twice a week. We also participated in "The Partnership for Maternal, Newborn and Child Health" (PMNCH ) meeting in New Delhi, in November 2010. While Apeejay was invited to participate in a special session titled, "How can multi-sector partnerships with business help accelerate progress," the Forum itself was critical as it renewed our commitment to maternal and child health and provided a platform for developing strategies and networks that promote accountability to those pledges.