Apeejay Trust funded Young Zubaan, an independent non-profit publishing house to bring out books for children that are globally benchmarked in terms of creativity and design. This partnership brought together our interest in encouraging Indian artists and illustrators and Zubaan´s commitment to publishing progressive books like ´The Glum Peacock´, ´Icky Yucky Mucky´, ´Pchak Pchak´, ´Mr. Jee Jee Boy and the Birds´ that are rooted in Indian themes and produced to the highest international standards of content.

In India, publishers struggle to balance the desire to produce high–quality illustrated books for young readers given a very price-sensitive market for such books.

With Apeejay Trust´s support - both financial, as well as in terms of marketing and outreach - Young Zubaan titles now have greater visibility in stores across the country, at a price that makes them accessible to buyers. The collaboration, we hope, fosters an appreciation for high-quality picture books in South Asia - a vital first step in growing a new generation of book-lovers in the years to come.