Awaaz Do was a hugely successful campaign for the UNICEF. We are glad that all our companies and our people used their personal and professional networks to ensure that it reached tens of thousands of people. We set into motion a whole host of unique methods of spreading the word. For a few months, we stocked ´Awaaz Do´ materials in our hotel rooms, as a result of which, many of our house guests spread the word about the campaign and many also donated.

The ´Awaaz Do´ communication was included in all employee e-mail signatures and this way, each time anyone in the organisation sent out an email we helped spread the message wider – to our customers, associates and vendors. An active dialogue on our intranet resulted in a remarkable coming together of our employees speaking in the same voice in support the basic right to free and quality education of all children between 6 to 14 years.