We believe that everyone who has a passion for sports should have a chance to take part, regardless of their ability. Typhoo, our tea brand much loved in Britain entered into a partnership with English Federation of Disability Sport (EFDS), the national body responsible for developing sports for disabled people in England with the aim of making sports more accessible to disabled people in the UK. Typhoo´s "Sports for All" project set out to train 500 community-based sports coaches and provide them with an accredited qualification in coaching disabled people. This project was funded by Typhoo and also by all its customers, because part of the proceeds from every pack that was sold during this period went into funding Typhoo Sports For All.

The mission of Typhoo Sports for All was to increase participation in sport and to ensure that disabled people can access sport at the level and the venue of their choice. The spirit of ´Sports for All´ resonated across the business, with Typhoo´s CEO himself joining the movement. A keen runner, Typhoo´s CEO Keith Packer took part in the buddy scheme of EFDS, partnered with a fellow-runner who had learning difficulties, completing the Great North and South Runs and raised further funds for ´Sports for All.´

"I can´t imagine my life without sports – it defines me and the way I live. I´m lucky that I was able to take it to a professional level and do what I love every day. But some people don´t get that privilege, that´s why the Typhoo Sports For All is such an important initiative."
Sir Geoff Hurst, brand ambassador of Sports For All

Typhoo "Sports For All" was the Silver Award Winner of 2010 Community Partnership Awards in the UK for the category – Culture, Media and Sport.