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First globally certified environmentally sustainable teas marketed pan India

In Q 1 of 2015 Typhoo’s Indian arm announced their responsible sourcing partnership with Rainforest Alliance with the launch of India’s first globally certified environmentally sustainable teas to be marketed across the country. The suite of products launched into the Indian tea market by Typhoo bearing the distinct seal of the Rainforest Alliance include popular mainstream blends as well as new ‘Gold’ products. Following closely on the heels of the media launch in New Delhi, Typhoo organized Round Tables in Mumbai and Bangalore in collaboration with Rainforest Alliance aimed at bringing out the critical connection between climate change, consumers, community and consumption - “Better Products. Better Practices. Better World.”
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Curated to bring out the need to create awareness and understanding of how consumers in India can use their purchasing power to support their environmental sustainability concerns, the Round tables helped Typhoo to bring into focus responsible food marketing in India. Emphasizing the role of brands, private companies and the consumers in building a sustainable future, the Round Tables threw up three contentious issues – was there a demand among Indian consumers for brands to have a broader purpose than its product offering; was it primarily the responsibility of the brand to push sustainability sourced products to consumers, or is the responsibility for consumers to pull brands in the direction of sustainable and responsible sourcing and What opportunity does responsible sourcing present to brands to position themselves in the Indian market, to innovate and deepen their engagement with consumers, helping to build loyalty and brand equity.
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Reducing impact of Human Elephant Conflict in Assam

In the Q1 of 2015 Apeejay Tea announced its initiative towards reducing the impact of Human Elephant Conflict in Assam with many first-of-a-kind ideas built in and implemented by Worldwide Fund for Nature (WWF). Under the three-year, exhaustive management strategy to be implemented in partnership with WWF, the project will - map new paths that elephants have established, to move away from forest areas, Sessa, an Apeejay Tea garden will be the start point for tracking and early warning of elephants on the move ; the route used by elephants through Sessa will be formalized as a movement corridor ; the corridor will be hedged by a bio fence, in place of the electric fence and this will be the first time bio fencing will be used as protection that is safe for elephants and other wild life ;
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the nurseries for growing the thorny bamboo will be inside the Apeejay Tea estates ; a matrix will be developed to calculate the quantum of loss that is usually borne by the tea estates on account of damage to property, including tea bushes and shade trees, infrastructure and injuries among residents to bring the human elephant conflict issue in strategic focus enabling it to attract attention and investment for a new agenda for adaptation and management that would benefit the state, region and country. The project hopes to be able to decrease human and elephant mortality levels substantially from that recorded in 2013 in Sonitpur district and replicated in other afflicted districts of Assam such as Nagaon, Golaghat, Sibsagar and Tinsukia.
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Right to Green

The pursuit of sustainability is critical in each individual and must be ingrained in all of us as our Individual Social Responsibility. Towards this objective, Apeejay Schools have created a novel initiative in Kolkata to instill it in the Youth under their care and elsewhere in City Schools.
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“Right to Green”-an action plan for a greener tomorrow created by our School management is an Inter-School Sensitization in association with WWF India. Environmental concerns cannot become a movement unless we have likeminded people championing the cause. With events such as the Run for Green, Green Summit, Green Quiz, Science Exhibition and Poster Making, Apeejay Schools have ensured that all participating students are energized to transform the world into a place filled with compassion and empathy. Kicking off the 2012 campaign on 17th October’2012, children, teachers and staff members of Apeejay Schools were out there at Park Street, Kolkata along with 17 of Kolkata’s leading schools namely Ashok Hall Girl’s High Secondary School, Ballygunge Siksha Sadan, Abhinav Bharti, Birla High School, Lakshmipat Singhania Academy School and others including the host school - Apeejay School Salt Lake and Apeejay School Park Street. Read more. See Press. Visit Website
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Green IT

The pursuit of sustainability in the IT operations of our rapidly expanding Group led Apeejay Surrendra Managements Services , our shared services company, to undertake Project Shakti, a few years ago.
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The Group´s Central Data Centre that hosts as many as 40 individual servers has changed the way it operates, thanks to Project Shakti. Twenty-two servers have been migrated to a single hardware platform using two VM servers and since then, the requirements of five new servers have been nixed to host all in the same VM environment. With an assumption of an average of 4 tons of CO2 emitted annually per server, roughly a savings of around 100 tons of CO2 annually has been achieved. Additionally, cooling cost for the Group Data Centre has been cut down by one fifth along with allied power and space savings. In short, this project helped enhance the utilization of existing servers from 15% to 80%. Energy consumption is a critical issue for IT today and Project Shakti was a real example of delivering "more with less." Whether the goal is to reduce cost, reduce the impact on the environment, or achieve energy efficiency at our Data Centre - we are focused on Green IT – a journey and a philosophy that will be relentlessly pursued in the years to come.
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Earth Hour

Apeejay Surrendra Group believes that voluntary action proposed by WWF with Earth Hour is in sync with the spirit of our pioneering National Award for Volunteers. We believe that the WWF’s initiative coaxes positive individual direct action that transforms itself into a collective initiative that then becomes part of the solution to the growing crisis of climate change.
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This is in sync with Apeejay’s Policy of Individual Social ResponsibilityTM adopted in 2007-08 as well as our policy of proactively engaging in Sustainable Development. All our commercial establishments have shut down for that one hour to create visible islands of darkness to make the cause and our advocacy of it visible in City Centres. Various other Corporate Actions are planned for days leading upto March 31st at our hotels, tea plantations in Assam, commercial buildings pan India as well as and Employee Direct Actions in their homes pan India. Show Less


Apeejay Tea Estates accorded Rainforest Alliance Ceritification

Rainforest Alliance Certification has been accorded to majority of our Tea Estates post an audit done by the independent international certification body, Sustainable Farm Certification International, which certifies to Sustainable Agriculture Network (SAN) standards.
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We are proud that nine of our Tea Estates are compliant & Certified as this helps us in our pursuit of our goals of an environmentally and social sustainable business.
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100% recycling and zero waste to landfill at our UK Tea Factory

Moreton UK, Typhoo Tea's production site in Merseyside has made big advances in minimising Waste and maximising Recycling.
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Since July 2010 Moreton has not sent any further waste to landfill and has now achieved the status of zero landfill factory. Moreover in Quarter-1 2011 Typhoo achieved 100% recycling target. A huge achievement with the help of National Industrial Symbiosis Programme (NISP), UK. Read more on Typhoo Tea's alliance with Green Bank and see chart on Moreton's year on year progress towards 100% recycling. Read more | See chart
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Supply Side control clampdown on Waste generation

To reduce supply chain waste, while importing a high volume of tea, Typhoo has initiated a leading project with the tea suppliers to bring tea into Moreton factory on slip sheets.
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This has the potentials of eliminating about 200 tones of wooden pallets from the overseas tea suppliers and save thousands of trees. See Pictures of waste we aim to eliminate, introduction of slip sheets and Typhoo recycling. See pictures
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India's first LEED GOLD certified green hotel, The Park Hyderabad.

The Park, Hyderabad is India’s first LEED GOLD certified green hotel.
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The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is an internationally recognized certification that measures how well a building or community performs across all relevant metrics such as energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality as well as stewardship of resources and sensitivity to their impacts. Read more
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