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Imparting livelihood enhancement skills for economically disadvantaged

In Q1 of 2015-16, our ISR® team took up a request from two NGOs - Literacy India and Tiljala Shed to impart kitchen garden skills to tribal farmers living in Purulia district and underprivileged children and local population from Mukundapur and Narayanpur areas of Kolkata. Show More + The ISR® team identified Nazima Paul, wife of Kaushik Paul, Manager, Budlapara Tea Estate, Apeejay Tea Limited , who had experience in creating vegetable gardens at her home as well as in imparting such skills to workers and hospital staff at our tea gardens, to conduct this training. Nazima came down from Assam on July 28, 2015 to teach the art of creating a kitchen garden for growing vegetables and flowers as well as various organic farming techniques to tribal farmers of Baghmundi area of Purulia district under the aegis of Literacy India. The next day, she visited farmers of Raghunathpur area of the district to conduct a similar session for the farmers. On July 30, 2015, she visited Tiljala Shed, a shelter home for children coming from the community of rag pickers, rickshaw pullers, beggars and scavengers of Topsia. Along with the children, she taught farmers coming from adjoining areas, the technique of creating kitchen gardens to grow vegetables and flowers for domestic as well as commercial purposes. From July 28 – 30, 2015, Nazima taught over 100 socially and vulnerable people who will benefit in various ways after learning how to create kitchen garden in smallest barren pieces of land in their communities.Watch this space for more updates. Show Less


Employment Enhancing Professional Skills Training Program

In Q2 of 2013, our collaboration with the ejunction, the CSR Initiative of mjunction, a Tata and SAIL JV company based in Kolkata, took shape. The objective of our volunteers was to enhance skill sets of people with a monthly household income of less than Rs 8000 towards making them gainfully employed. Show More + Under the Memorandum of Understanding (MoU) signed between mjunction and Individual Social Responsibility™ (ISR®) program , an ‘ejunction centre’ was set up in Apeejay House, our Corporate headquarters in Kolkata. The centre was a classroom set up for Computer Education and Communications training replete with laptops and projectors. The first batch of started on May 27, 2013 with 16 students. Since then, we have successfully completed 3 batches where over 53 ISR® volunteers took time out of their busy work schedules to take classes on Computer Basics, MS Office, Internet Usage, Communication and Interview Skills. Till March 2015, our ISR® volunteers have taught 50 students, taken a total of 188 classes and clocked 360 volunteering hours. Many of these students have been placed in jobs after passing out of our classes. The Group's Chief Technology Officer, an ISR® volunteer himself, leads this Program as mentor and chief trainer. Watch this space for more updates. Show Less


Skilling teenagers and promoting education among children

In Q4 of 2013, our collaboration with Literacy India, based in Gurgaon, began. The objective of our volunteers is to impart education to children in Maths, Hindi & English and offer professional retail skill training to inspire and equip teenagers to join the booming retail industry in India. Show More + This collaboration has seen so far ISR® volunteers teach children of Raj Bhavan Primary School under care of Literacy India in Kolkata and teenagers from a school under their care in Delhi. Four ISR® volunteers teach Maths, English and Hindi to 16 children in the age group of 6 -10 years at Raj Bhavan Primary School using the software “Gyantantra”, developed by Literacy India. With 12 year old children of Sastri Sakshi Sadan School, three ISR® volunteers used their narrative and communication skills to bring to them the creative art of storytelling and writing, the oldest and the most effective form of knowledge sharing. At Delhi, four ISR® volunteers conducted a workshop on various aspects of retail management at Oxford Bookstore, Connaught Place, to 16 year old children from Schools under the care of Literacy India at Oxford Bookstore, Connaught Place. On November 3, our ISR® volunteer from Kolkata visited Literacy India’s 3rd Indradhanush Festival 2014, organized at Chuikhim – a tiny hamlet surrounded by hills in northern part of West Bengal, to help develop content for a website on the festival.Watch this space for more updates. Show Less


Teaching students in Jharkhand via digital classrooms

In Q2 of 2014, our collaboration with eVidyaloka, a non-profit organization focused on transforming the educational landscape in the remote corners of our country, began. The objective of our volunteers was to teach Mathematics, Science and English to students of Class VI, VII & VIII living in remote villages in Andhra Pradesh, Tamil Nadu and Jharkhand. Show More + The classes were conducted by our ISR® volunteers during office hours through Skype, two hours every week from Monday to Friday. Six ISR® volunteers from Kolkata took on this challenge and volunteered to take these classes, two of them taking English for Class VI & VIII, three of them taking Maths for Class VI & VII and one taking Science classes for Class VI. On 31st March 2015, they completed one year of teaching clocking a total of 200 hours of volunteering. Watch this space for more updates. Show Less


Companionship Events for Senior Citizens

In Q2 of 2014, our collaboration with Dignity Foundation, a non-profit organization for senior citizens based in Kolkata, has begun to take forward companionship visits to mitigate loneliness at old age homes that have been conducted so far in many cities. Show More + Our ISR® volunteers organized musical evenings, movie screenings, quiz contest as well as New Year celebrations for the elderly citizens at various centres of Dignity Foundation. Alongside such sessions for companionship, sessions on tax benefits for senior citizens, healthy foods for summer months and health benefits of tea were also conducted. Similar programs are being put in place for their centres in Mumbai, Chennai, Pune and Bengaluru. The Group’s Deputy General Manager, Finance, leads this Program as the mentor. Dignity Foundation has been working in the field of elderly care for the past 19 years to create an enlightened society in which senior citizens feel secure, confident and valued, and can live with respect.Watch this space for more updates. Show Less


Reaching out to Specially Abled Children & Children with Disabilities

In 2014 – 15, ISR® volunteers organized companionship events for specially abled children. Like every year, they celebrated Rakhi with children of Austism Society West Bengal. On Children’s Day, our ISR® volunteers from Oxford Bookstore Kolkata organized a fun with crafts session for the specially abled children of Pratham Padakshep, a not-for-profit organization working for autistic children in West Bengal. Show More + On March 3 & 4, ISR® volunteers from The Park New Delhi and our Badardpur Corporate Office participated in Operation Smile India’s first ever Medical Mission in Delhi NCR where 50 children with cleft lips were given free surgery by a team of surgeons, anesthetists, pediatricians, speech therapists and other medical professionals from all over India. They played the critical role of co-ordination, counseling and management to serve the cleft patients and their guardians. From May 11 – 15, 2015, 17 ISR® volunteers from various divisions of our Head Office took part in Operation Smile India’s 10th Kolkata Medical Mission where 106 children born with cleft lips and palates were provided free surgeries. Our ISR® volunteers provided logistics, counselling, story writing and photography support to medical volunteers comprising paediatricians, plastic surgeins, nurses, anaesthetists and doctors at Flemming Hospital in carrying out these surgeries. On June 7, 2015, 10 ISR® volunteers belonging to The Park Hotels Bangalore and Oxford Bookstore (MG Mall) took part in a workshop by GiftAbled Foundation to teach 50 visually impaired people, aged between 16 to 28 years, how to sign the initials of their names in English. In Q2 of 2015-16, our ISR® volunteers embarked on a new challenge to provide educational support to blind children under the aegis of Premasree, an NGO for visually impaired children, by recording textual materials for the children to hear and learn. Watch this space for more updates. Show Less


Equipping teachers with MS Office Skills

In Q3 & Q4 of 2014-15, four ISR® volunteers of the Group took on the onus to teach MS Word and Excel to primary school teachers of FOCUS, our partner NGO in Anand Paul Education Support Programme. Show More + The classes were held at the 2nd floor cafeteria of the Group’s Headquarters Apeejay House which was turned into a classroom replete with laptops and projectors. The volunteers showed the teachers how to use the MS Office tools for developing the class curriculum, time tables, reports and teaching modules for the students.Watch this space for more updates. Show Less